Forceful communication starts with something interesting to say. But what follows might be just as important — getting your audience to stop and pay attention!
Your buyers are bombarded with messages every day. Some estimates put the number of messages and ads that Americans see and hear at 5,000 per day. Given that most people are only awake for about 1,000 minutes daily, the number of messages might be closer to 500. Regardless, that’s a lot of information floating around. And to keep our sanity, we try like heck to ignore as much of it as we can.
So how do you get your audience to believe it’s worth their time to stop and read your ad, pick up your printed document, attend your event, or call the number on your business card? The answer lies with using professionally designed and produced publications.
As with other services we provide, DittmarDesign believes effective publications start with knowing your audience. Therefore, we urge our clients to clearly define their target audience, or buyer personas and we have tools to help them (and you!) do this. To further help ensure that publication projects are successful, we employ a creative brief to outline the specifics of a publication project.
Let us know how DittmarDesign can help you with your printed or electronic publications. Contact us — let’s get started!
- Reports and manuals including cover designs
- Letterhead, envelopes, business cards
- Advertisements, including banner ads
- Brochures, posters, and mailers
- Invitations and announcements
To see samples of our work, check out our publications portfolio.
Remember … if it’s worth saying, it’s worth saying well!